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Meet Jamie McCoy

Jamie McCoy is our Head of Digital here at Software Advisory Service.

Driven by a passion for all things digital he likes to encourage the team here to think outside the box, open to any new idea they can find – “everything’s worth testing”. Before joining the team Jamie spent almost 10 years in the financial services industry working with some of the biggest brands in the UK helping to shape and shepherd their digital efforts through a sea of compliance, customers and comparison sites. Before spending a brief period with a technology start up as Chief Product Officer and Head of Marketing, so he brings to the table both the entrepreneurial spirit that is at the heart of our business and the corporate rigidity he honed during his time in financial services.

Equally comfortable spending his time doing data driven analysis in sheets of numbers as he is designing emails, websites and digital processes, Jamie considers himself a rare breed who is as creative as he is analytical. When asked to describe his biggest strength he advised “connecting seemingly disparate ideas to creatively come up with a solution to problems” (we’re not really sure what he means either but we’re glad to have him on the team).


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