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Zoho vs Salesforce - Which CRM is better?

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Zoho vs Salesforce - Which CRM is better?

Today’s CRM market is saturated with solutions, and you’re bound to be a little confused when deciding on your next software. Luckily, we’re here to lift the fog on two of the most popular solutions of 2018:  it’s time to compare Zoho vs Salesforce.

Do you even need a CRM?

For your business to succeed in today’s market, it’s absolutely imperative that you leverage the information you have on your customers. Every time someone makes a purchase or engages with your brand, you capture their information - and this data can be used to develop and deliver services and products that are directly tailored to your target audience.

It sounds easy, doesn’t it?

If you’re serious about competing in 2019, you need a Customer Relationship Management software in place to analyze this information properly. There are plenty of solutions on the market, and chances are that you have already come across Zoho and Salesforce - two of the world’s leading CRM contenders.

But how does Zoho compare to Salesforce?  And which one is the best fit for your business?


The Costs of CRM

It’s not a secret that Salesforce is more expensive than Zoho.

As a result, Zoho is generally a wise choice for smaller businesses on a tighter budget. However, if you run a large organisation and can afford the prices, you can greatly benefit from choosing Salesforce as your CRM provider.


While being far from as customizable as Salesforce, Zoho can still fulfill your basic needs. However, if you predict that you will need a development team to fully customize your Zoho CRM, you might as well be better off just paying for Salesforce.

Opportunity Tracking

Opportunity tracking is a key feature in any CRM system. Zoho recently revamped their opportunity tracker, and they now have a new timeline where your sales team can instantly view a customer’s data and previous interactions with other employees. The feed is chronological. Zoho’s new opportunity tracking feature is considered to be just as good as the one you can find in Salesforce. You can easily track accounts and sales leads, and there is also the option of automating your workflow by closing sales with pre-estimated quoting tools. An efficient and valuable time saver, right there.


Salesforce allows you to do much of the same things: you can track your accounts, leads and opportunities in neat and relevante tabs. If you create a new lead, Salesforce will automatically generate a new task for you. These can, however, be customized later.

Reporting Tools

If you have a large team at hand, it will be both helpful and time-saving to aggregate your report forecasts into one single dashboard.


Zoho is equipped with great reporting tools: you can easily run reports and statistics on pipeline stage, sales forecasts and lead conversions. The reporting tools in Zoho are far from as extensive as those found in Salesforce, but they are undoubtedly much better than similar features found in a CRM software at the same price.


Does reporting tools play an important role in your business? If so, we recommend Salesforce Lightning Professional, a solution which can provide useful and unique features that are much better than those in Zoho. There are a wide variety of reports available in the Salesforce package, and they can all be customized by the simple click of a button.


Mobile Devices

Both Salesforce and Zoho offer excellent mobile applications.

The two providers will let you easily review customer data while on the go, and they make it easy for you to collaborate with your team, chase down leads and analyze reports - all while being on your mobile.


Let’s start with Zoho. What can they offer in their mobile application?

  • Geolocation
  • Scheduling
  • Calendar
  • Newsfeed
  • Access to the basic CRM system

Salesforce can offer you the same features, but they also allow you the option of dialling into a conference call directly from the app. That’s definitely a winning point for many CRM buyers. Additionally, they offer:

  • Calendar
  • Newsfeed
  • Task manager
  • Mobile Dashboard
  • File Sharing
  • Conference calls

How easy is it to install the software?

Setting up a new software isn’t exactly known to be anyone's favourite pastime.

Luckily, both Salesforce and Zoho are known to be quite easy and straightforward when it  comes to setup and configuration.

The Zoho CRM does indeed involve a wee bit of customization in order to get started, but the system is rather intuitive and they also sport a Get Started feature which easily guides you through various tasks, such as

  • Adding users
  • Customizing the feed
  • Importing contacts

Salesforce is, just like Zoho, quite easy to set up. When you first sign into Salesforce as an administrator, you will find a list of tasks that need to be configured:

  • Integration with other systems/apps
  • Adding new users
  • Importing contacts
  • Setting up pipelines


Besides this, Salesforce will also greet you with a widget-filled home screen, all of which are giving you a real-time overview of what is going on in your organisation. You can easily customize it by dragging and dropping the widgets that are the most important to you.

Beware that the reporting options and the level of customization in Salesforce Lightning Professional, are dramatically better than the capabilities of Zoho.

But then again, you get what you pay for.

Customer Support

We all need a little help now and again, so a high quality customer service is vital.

Salesforce undoubtedly offer some of the best service on the market.

They have stellar training programs included in both their free, standard and premium solutions. This means that no matter the price tag on your Salesforce package, you will still be able to use all of your features. They also have telephone support available from Monday to Friday, on a 24-hours basis - but this is only available for paying customers. Salesforce also have a large and active forum where users can discuss questions, problems and solutions amongst themselves.


Zoho also offer telephone support, but their level of service tend to receive a much lower ranking compared to that of Salesforce. They also offer forums for their users, but these are smaller and less active than those of Salesforce.


So, is Zoho or Salesforce better?

Well, that honestly depends. You see, comparing these CRM brands are not as straightforward as you might initially think. There are different versions available of both brands, and these come with different prices, different features and different target audiences.


As an example, both brands sport a Professional Edition and an Enterprise Edition. However, our inhouse IT experts can reveal that the closest thing to Salesforce Professional Edition is in fact Zoho’s Enterprise Edition. It’s therefore vital that you are aware of your business needs before you make an actual decision.


Salesforce is a good and stable CRM software for large companies with few budgetary concerns. It will smooth out your operations, and they provide an absolutely stellar customer support and learning opportunities. In short, it’s a robust and flexible solution that can take your already growing business even further.


Zoho is less sophisticated and robust, but it still makes a fabulous choice for smaller businesses who are either implementing their first CRM system or upgrading from a free version. It’s a software you can grow with.


Are you interested in ERP software instead? Read our review of NetSuite vs SAP here


The best software depends on what aspect of them you want to compare. However, both of them are solid CRM systems - they’re just right for different organisations, that’s all. Are you still wondering which CRM is the right for you? Fill out the form to your right and one of our CRM experts will be in contact shortly. And don't forget - our service is completely free of charge. So what are you waiting for?


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