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Top CRM Systems of 2021

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5 Customer Relationship Management Tools to Consider

A customer relationship management (CRM) system can be one of the most important pieces of software a company uses. Today’s CRMs not only serve as digital address books but also tend to have features that help companies keep tabs on customers through each stage of the sales funnel, improve customer support, analyse marketing performance to enhance customer engagement, and more.

A CRM can be used by far more than just sales teams. Departments ranging from marketing to customer service all the way to IT can use CRMs to better understand customers and how they interact with your business so you can ultimately deliver better products/services and grow.

Given the importance of CRMs, we have put together this guide on CRM recommendations to help you choose one that’s right for your business. 


The following list of the top CRM systems of 2021 includes a mix of tools with varying levels of complexity and features. As such, one isn’t necessarily better than the others, it just depends on what you’re looking for.


1) Salesforce

Salesforce is one of the most widely used and known CRMs, and for good reason. Whether you’re a startup that wants to track lead development, or you’re a large enterprise that wants to facilitate sales collaboration across the organisation, Salesforce can help.

You have the flexibility to use Salesforce as a simple, straightforward CRM or integrate multiple products like Sales Cloud, Marketing Cloud, and Analytics Cloud for a more robust system.

See Salesforce pricing options. 


2) Hubspot

Hubspot is another company that offers a popular CRM to help companies manage their contacts, track sales pipelines, communicate with customers, and more. Similar to Salesforce, Hubspot offers several different types of tools, with some geared more toward sales, others toward marketing, others toward operations, etc.

You can either use these tools on their own or as a bundle to establish a CRM that can be used across departments within your company. So, if you enjoy using Hubspot already for things like email marketing, you might benefit from using Hubspot as your overall CRM.

See Hubspot pricing options.


3) is often used as a project management tool, but it can also be used as a CRM. This online tool helps keep everything organised with easy-to-follow templates and fun graphics that help you track deals, marketing progress, internal documents, and much more.

While any type of business could use as a CRM, it’s likely a particularly good fit for smaller businesses who want something approachable and affordable. That said, the tool is very customisable, so you could theoretically make it as simple or advanced as you want.

See pricing options.


4) Copper 

Another great option for those looking for CRM recommendations is Copper. This tool stands out for being particularly easy to integrate with Google Workspace (formerly G Suite). So, if your organisation uses Gmail and things like Google Docs, you might find that using Copper as your CRM helps you work efficiently.

Copper also stands out for having attractive graphics and can be intuitive to use. The implementation speed can be good for startups, for example, that want to get up and running with a CRM quickly.

See Copper pricing options. 


5) Zendesk Sell

The popular customer support platform Zendesk also offers a CRM tool, Zendesk Sell. So in addition to offering many of the more common CRM features like tracking deals and communicating with customers, Zendesk Sell can also be a great way to link your customer service and sales functions.

“For example, when a support ticket turns into questions about new products, the lead can be handed off to sales,” explains Zendesk.

That said, if you prefer, you could just use the CRM on its own, without Zendesk’s customer support platform.

See Zendesk Sell pricing options.



Find the CRM system that’s right for you

As you can see, there are many great options to choose from when it comes to finding a CRM. The best CRM often depends on your circumstances, such as how you plan to integrate the tool across departments, the size of your company, and your budget.

If you’re ready to explore your options to buy or upgrade a CRM system, Software Advisory Service can help. We're a technology consultancy using procurement best practice and data insights to save companies time and money. Our goal is to make business technology procurement simple, transparent, and cost-effective.  Click the button below to book a consultation at your convenience. We won’t charge you anything, and we won’t share any of your project details without your explicit approval.

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