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Choosing The Best Video Conferencing Tools

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Choosing The Best Video Conferencing Tools


More and more companies now require video conferencing tools in order to communicate efficiently. In this article, we’ll take a closer look at the best video conferencing tools of 2019.


What is Video Conferencing?

According to Techopedia, the term refers to “conducting a video conference or video teleconference in which two or more sets of hardware and software interact while simultaneously transmitting and receiving video and audio signals form two or more geographic locations.” In other words, it’s a type of technology that allows you to conduct virtual meetings via video tools.

It’s 2019 and business video conferencing tools are no longer considered to be simply funny toys, purely made for entertainment or personal use. Instead, it has come to be an imperative part of most modern company toolboxes. And the market is experiencing a remarkable growth: Recently, Transparency Market Research forecasted the global video conferencing market to be worth more than $8,958.7 million by 2025. What are the reasons behind this extreme growth?

Firstly, it’s important to note that more and more companies are expanding and setting up offices abroad. Following this, it has also become the new norm to conduct business across nation lines. Another possible reason behind this popularity is an increase in bandwidth. Not only does this give you short loading time when aimlessly scrolling the internet, but it also means that video calls will be more reliable and of higher quality, too.

One of the most obvious reasons for deploying it is to avoid business travel costs. I mean, why rack up costs travelling across the world, when the matter can easily be settled with a video meeting?


What are the benefits of using video conferencing software?

In recent years, technology has made a huge impact on the quality and reliability of video conferencing tools. Some of the best web conferencing solutions on the market will offer you the ability to share screens, remotely access one another’s desktops, exchange files, chat via live streams, and communicate ideas via digital whiteboards.

Some top-of-the-breed web conferencing solutions also offer seamless integrations with other software solutions, such as CRM or Marketing Automation Solutions. This is an important feature for many, as it means that you can easily sync company data into your conferences. It’s worth noting that some of these services are offered as part of VoIP packages. Well-known providers include Zoho, Cisco, Mitel, RingCentral, and Skype.

Let’s take a closer look at how web conferencing software can benefit your business:


  • It will reduce your corporate travel expenses

For many companies, this is arguably the main reason for acquiring a video conferencing tool. The right solution can dramatically reduce the time, costs and energy involved in frequent travelling. 

Bonus point in these climate conscious days: why not choose a solution that can actively lower your carbon footprint in 2019?

  • It’s more convenient

It’s rather obvious that arranging meetings across borders and time zones can be a real headache. By using a video conferencing tool, you can set up a virtual conference at any time that suits the participants.

It will also be more convenient and take up dramatically less time than arranging actual meetings.

  • It will improve productivity

It’s also worth mentioning that cloud video conferencing tools will greatly improve productivity across your corporation. With this solution, you can stay connected and continue ‘business as usual’ – even during unforeseen circumstances.

  • Seamless integrations

Most good conferencing solutions seamlessly integrate with different devices and networks, both desktops, tablets and mobile devices. They also integrate across different platform such Windows, Android and iOS, leading to a unified communication platform.

  • Solid support features

Sometimes things go wrong. And during those times, it’s imperative that you have solid support resources in place in order to handle it as efficiently as possible. Many of the best video conferencing solutions offer extensive phone, email and chat support, while many also offer online content hubs and FAQs. 



How to Ensure Secure Video Conferencing?

Security is an obvious concern for many companies these days, and rightly so, too. As an increasing number of employees are working from other locations and connecting with private mobile devices, security is now a necessity in order to ensure that your data remains safe from cyber threats. Here’s 4 quick ways you can ensure secure video conferencing in 2019:


Create a BYOD Policy for your company

Numerous companies are now allowing employees to use their own mobile devices at work, the so-called Bring Your Own Device (BYOD) policy.

While this can undoubtedly pose a significant competitive advantage, there are also numerous security concerns that must first be considered and it’s imperative that you look into mobile device security. We recommend that you create a BYOD policy specifically tailored to your company, in order to mitigate common risks such as weak passwords and unsecure networks.


Cyber security training for all employees

Ideally, this should be a given. However, we unfortunately often see that many companies fail to give adequate cyber security training to their employees. It’s highly recommended that you start implementing basic cyber security training and cyber security strategies today in order to raise awareness of necessary measures and common risks, such as for example phishing attacks.


Always update software solutions

As many outdated web conferencing tools don’t support encryption, it’s imperative that you always ensure that your software is updated. As the experts state: “Encryption of stored video means that in the event of unauthorised access to video files, this won’t result in exposure of sensitive data”.


Implement Password Management

A Cisco study found that nearly 40% don’t protect their phones with a password. In other words: this means that nearly half of the work force, who are using their own devices, are not applying the most basic level of security available. 


Selecting Your Next Video Conferencing Solution

With so many vendors on the market, it can be challenging to pick the one that’s right for you. When you shop around for solutions, it’s imperative that you draw up your main requirements and budget limits in order to compare which solutions fit the bill. Software Advisory Service recommends scheduling demos with the various web conferencing providers before you actually settle for a solution – this way, you get to experience the software and its ease of use before you decide on your next tool.

As always, Software Advisory offer free, unbiased buying advice. Simply fill out the form to your right, and one of our experts will be in touch with you shortly.

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